An applied social anthropologist, with an interest in behavioural psychology, I am a writer and also have a decade of experience working across brand, marketing, strategy, growth & communications.

My expertise is focused on direct-to-consumer - particularly taking app based products to market and helping service-led businesses scale.

I love the challenge of helping founders go from 0-1. And I’ve a particular interest in health, wellbeing and purpose-led brands.

Brands I’ve worked with

About Me

I combine several years driving the social impact agenda at Dove, writing for Vogue and The Times, and supporting early stage founders across skin health, mental wellbeing, women' s health and LGBT+ wellness. 


I have an unusual breath of experience endowing me with bi-focal thinking needed to take ideas from 0-1. Thinking macro and micro, I’ve supported several early stage founders in their go-to-market - working on everything from strategy roadmaps for marketing and product, while also giving them the tangible frameworks to support execution.

Services

  • Brand and content strategy

  • Qualitative consumer research

  • Marketing and GTM strategy

  • Organic growth & revenue streams

  • User research & new product development

  • Press and partnerships

  • Long form content and copywriting

Writing

I write culture-focused features and thought pieces, as well as critical takes on health and wellbeing for publications including Dazed Beauty, The Sunday Times, Vogue, Unherd, Refinery29 and The Evening Standard

Get In Touch

If you have a writing or content project you’d like to get in touch with, a growth challenge or marketing problem you’re looking to solve, please do send me an email. I’d love to hear from you: